Senior Paid Search (PPC) Specialist
Deadline: 31 May 2024
Employment term: Permanent
Category: Marketing/Advertising
Job type: Full time
Location: Yerevan
Job description:
Ardos Performance Marketing is looking for a Senior Paid Search (PPC) Specialist to join the team. The perfect candidate should have at least 3 years of experience in Paid Search and should not be afraid to figure things out and grow with us. Must have an excellent level of English and a good understanding of performance marketing.
/en/senior-paid-search-ppc-specialist
Job responsibilities
- Lead the strategic planning and execution of paid search campaigns, ensuring alignment with client goals and objectives.
- Monitor the main important account metrics and optimize them towards achieving clients goals.
- Conduct in-depth keyword research and analysis to identify new opportunities and optimize existing campaigns.
- Provide advanced recommendations for ad copy and landing page improvements to enhance campaign performance and drive conversions.
- Execute campaign setups in accordance with client goals.
- Generate comprehensive weekly and monthly client reports, highlighting key performance metrics, trends, and actionable insights.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
- Oversee the integration of CRM systems with Google Ads to track offline conversions and attribute them to PPC campaigns.
- Implement and manage advanced conversion tracking techniques to accurately measure campaign effectiveness and ROI.
- Keep pace with search engine and PPC industry trends and developments.
- Maintain main Google certifications for Search, Shopping, Display, and Video campaigns.
- Collaborate closely with cross-functional teams to ensure alignment of PPC efforts with broader marketing strategies and initiatives.
Required qualifications
- Excellent command of the English language, both written and verbal.
- Minimum of 3 years of experience in Search Engine Marketing or digital marketing, with a focus on PPC advertising.
- Advanced proficiency in MS Excel and data analysis, with the ability to derive actionable insights from large datasets.
- Proven track record of driving successful PPC campaigns and achieving measurable results for clients.
- Readiness to be a “student for life” and teach others too.
- Strong analytical, organizational, and project management skills, with a keen attention to detail.
- Passion for search and internet marketing, with a desire to stay updated on industry best practices and emerging trends.
- Ability to effectively communicate complex ideas and strategies to both technical and non-technical stakeholders.
Required candidate level: Senior
Salary: 500000 AMD - 1000000 AMD Net a month
Additional information
- Competitive salary
- Performance incentives (after the successful completion of probation period)
- Gym compensation (after the successful completion of probation period)
- Access to professional training and development resources to enhance skills and expertise.
Professional skills
Google AdWords
Google analytics
Google Tag manager
Soft skills
Problem solving
Research skills
Personal discipline
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