SoftConstruct is an imagination-driven tech company with a passion for transforming ideas
into business stories and developing innovative technology solutions for various industries.
Our ecosystem has given birth to market-leading independent labels, such as BetConstruct,
FeedConstruct, SpringBME, Ucraft, FasTToken, FastShift, and many more, all united under
the tagline "Imagined by SoftConstruct". This unique blend of creativity, fearless approach and
inventiveness drives us to create brands from an iGaming tech solutions provider to a
Digital event hosting platform and everything in between.
From the very first day, Soft’s approach to business has always been atypical - daring, non-
stop, creative and bold. And this journey of bold innovation and creativity has helped the
business evolve into a visionary brand that brings together over 5,000 people around the
world, spans 10+ trademarks with a number of branch offices operating worldwide.
Reframing the limits and questioning existing patterns has been and remains the key to
scaling our business story, bringing profound results and solutions to the people we work
with and work for.
SoftConstruct was founded by the Badalyan Brothers in 2010.
