Digital Media and Marketing Principles

The digital revolution has led to a titanic shift in the landscape of the marketing communication, while also creating new opportunities for businesses to reach and engage consumers through smart, social, and mobile media technologies. In this course, you will learn about the impacts of digital technologies on marketing communication strategies and practices. By understanding the underlying processes of marketing communication and the core features of new media technologies, you can strategically select the appropriate channels to deliver the right marketing message to the right audience at the right moment.

SKILLS YOU WILL GAIN

• Digital Marketing

• Marketing Channel

• Social Media

• Mobile Marketing

• Integrated Marketing Communications

Instructor rating4.62/5 (200 Ratings)

Mike Yao

Professor of Digital Media, Department Head

Charles H. Sandage Department of Advertising

121,537 Learners

3 Courses

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