Social Media Marketing Specialization
In today’s marketplace, organizations need effective, profitable social marketing strategies. In this Specialization, you’ll learn to match markets to social strategies to profitably grow your business. You’ll use social media tools and platforms to design, manage, and optimize social campaigns to promote growth and position your brand in the global digital marketplace, and you’ll develop targeted content to spark dialogue with various social communities. In the final Capstone Project, you’ll create and evaluate a comprehensive social marketing strategy. Each course also contains a toolkit with bonus materials – one for everyone who signs up, and a special toolkit with additional content for only those who sign up and pay to earn a Course Certificate.
Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social.
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6 courses
Follow the suggested order or choose your own.
Projects
Designed to help you practice and apply the skills you learn.
Certificates
Highlight your new skills on your resume or LinkedIn.
COURSE 1
What is Social?
Commitment
4 weeks of study, 1-3 hours/week
Subtitles
English, Spanish, Arabic
About the Course
The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" progr
COURSE 2
The Importance of Listening
Commitment
4 weeks of study, 2-4 hours/week
Subtitles
English
About the Course
In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be
COURSE 3
Engagement & Nurture Marketing Strategies
Commitment
4 weeks of study, 1-3 hours/week
Subtitles
English
About the Course
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and le
COURSE 4
Content, Advertising & Social IMC
Commitment
4 weeks of study, 1-3 hours/week
Subtitles
English
About the Course
Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Socia
COURSE 5
The Business of Social
Commitment
4 weeks of study, 1-2 hours/week
Subtitles
English
About the Course
In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to yo
COURSE 6
Social Marketing Capstone Project
Upcoming session: Dec 3
Commitment
5 weeks of study, 2-4 hours/week
Subtitles
English
About the Capstone Project
Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, to
7-Day Free Trial
then $49 USD/mo
Randy Hlavac
Lecturer, Medill IMC; CEO, Marketing Synergy Inc
To participate in this training, you can Enroll
