Product Marketing Manager
Deadline: 30 June 2024
Employment term: Permanent
Category: Marketing/Advertising
Job type: Full time
Location: Yerevan
Job description:
As a Product Marketing Manager, you will be responsible for driving the success of our products by developing and executing strategic marketing plans that effectively position them in the market. You will collaborate closely with cross-functional teams, including product management, sales, and marketing, to identify market opportunities, define target audiences, and launch products successfully.
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Job responsibilities
- Conduct market research to identify customer needs, market trends, and competitive landscape;
- Analyze market data, customer insights, and industry reports to inform product positioning, messaging, and strategy;
- Develop comprehensive go-to-market plans for new product launches and product updates;
- Define target customer segments, value propositions, and messaging strategies based on market insights and customer needs;
- Plan and execute marketing campaigns to drive product awareness, engagement, and adoption.
Required qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field;
- 5+ years of experience in product marketing;
- Deep understanding of product lifecycle management, including product development, launch, and go-to-market strategies;
- Excellent written and verbal communication skills, with the ability to articulate complex ideas and concepts clearly and persuasively;
- Strong analytical and quantitative skills, with the ability to interpret data and metrics to measure performance and inform decision-making.
Required candidate level: Not defined
Additional information
Apply Here!
Please note that only shortlisted candidates will be contacted for an interview.
Professional skills
Strategic marketing
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About Company
Softland is a software development company that provides end-to-end solutions for your business. Softland offers a wide range of software development services, as well as to meet the needs and requirements of customers for the most modern technologies. Offering a wide range of software development services, we strive to meet the very needs of our customers for the most cutting-edge technologies. SoftLand is specialized in developing scalable enterprise applications with high availability using ReactJS, C#/.Net.
SoftLand offers iGaming and betting software backed by industry specialists, including developers, designers, QA engineers, trading specialists, and risk managers. SoftLand brings together the best industry digital experts, assets, and platforms with unique services, tools, and various operating models.
Services:
- Risk Management
- Consulting and a one-time setup
- Player acquisition
- Product management and UI/UX design
- Market research
- Business management
- Licensing services
Benefits
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