Customer Analytics Specialist
Крайний срок: 06 Июль 2024
Условия контракта: Постоянный
Категория: Исследование/Анализ данных
Тип вакансии: Полная ставка
Местонахождение: Ереван
Описание работы
A customer analytics specialist is responsible for analyzing customer data and pushing data-driven initiatives to increase the impact of CRM projects. The main objective is to provide meaningful insights to the CRM team as well as help implement efficient processes for data usage including segmentation, automation, and personalization within the contexts of the CRM owned channels. CRM Analytics specialists work closely with several stakeholders within the CRM and other teams to deliver sophisticated analytics of CRM and targeted marketing activities and estimate their impact on revenue. These projects include, but are not limited to, creating, and maintaining various dashboards, providing ad hoc analysis and insights to help business run more efficiently.
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Обязанности
- Integrate, compile, analyze and evaluate all sources of CRM data including customer, transactional, engagement and product data and identify key trends
- Develop and present detailed reports for management and the team to help them make more informed and impactful decisions, conduct analysis for CRM campaigns post-factum, assess user engagement in campaigns, deliver actionable insights and recommendations
- Provide valuable insights of customer behavior, identify betting patterns and preferences during different stages of their lifecycle with the company, develop customer activity profiles through statistical analysis
- Identify and define different customer segments and provide insights into efficient targeting, conversion and retaining of customers, monitoring monthly change of user categories
- Develop a holistic view of the customer lifecycle and the impact of implemented CRM strategies throughout the entire lifecycle of the customer
- Conduct business analysis, identify key factors and causation links by evaluating information gathered from multiple sources (including customer surveys) to form a solid understanding of business processes from low-level information and be able to make daily and monthly comparisons
- Collaborate with other members of the team on various projects to ensure good quality data is being used, participate in manual and automated daily data reconciliation/manipulation, implement improvements for increased quality and efficiency of CRM processes
- Undertake spontaneous initiation of analysis to generate customer insight or operational projects to add value to the CRM workflow
Требования
- Degree in Economics, Finance, Business, Mathematics, or other relevant fields
- Proven working experience in data/ business analysis
- Experience working with large datasets attained through multiple channels
- Strong understanding of data modeling concepts
- Strong mathematical and analytical mindset
- Advanced practical knowledge of MS Excel is a must
- Demonstrated knowledge of SQL and ETL processes
- Experience with Power BI is a huge plus
- Experience with programming languages or statistical packages like Python or R is a plus
- Familiarity with CRM tools and programs is a big plus
- Ability to work in a fast-paced environment and adapt to changes
- Logical and problem-solving mindset
- Hardworking and flexible personality with a high sense of responsibility
- Ability to effectively multitask and prioritize tasks
- Passion, drive, and motivation to continuously learn new things
- Strong communication and presentation skills
Требуемый уровень кандидата: Средний уровень
Дополнительная информация
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Профессиональные навыки
Python
MS Excel
SQL
ETL
Личные навыки
Внимательный
Аналитические навыки
Логическое мышление
Тяжело трудящийся
Вы можете подать заявку на эту вакансию, следуя процедуре подачи заявки.
Процедура подачи заявок
Qualified candidates are welcome to apply for the job by following this link.
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О компании
Who We Are
We are Digitain and we call ourselves Digitainers. Our company provides software solutions to the online, mobile and web-based verticals.
We are part of a creative environment, where the brightest minds flourish together and create solutions that are optimal for businesses and friendly for users.
How We Got Here
Starting as a B2C business many years ago, our company re-established in 2015. Since then we have built ourselves to be one of the industry’s favorite software providers. Today we have more than 2500 employees and over 200 partners across the globe.
Happy Employees, Happy Customers
Our success lies upon our talents who create an incredible team spirit day after day. We are committed to chasing innovation with passion to provide extremely easy and satisfying software solutions for our customers. We put a lot of emphasis on teamwork, technological flexibility, and dedication to our customers.
Working in a professional but at the same time enjoyable and cozy atmosphere every day, we are determined to push our employees to grow personally and professionally by providing various professional training, some occurring abroad, and organizational development activities.
Фотогалерея
Привилегии для сотрудников
Контакты
Веб-сайт http://www.digitain.com