SoftConstruct

Industry: Information technologies

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CRM Casino Specialist/VBET

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Deadline: 20 July 2024

Employment term: Permanent

Category: Sales/service management

Job type: Full time

Location: Yerevan

Job description:

About the Company:

VBET is an award-winning sports betting and gaming operator with 20 years of experience in the industry powered in-house by Bet Construct. We hold over 10 licenses and operate in over 120 countries. VBET’s mission is to give our customers the best betting and gaming experience in a safe and secure environment. We are looking for a CRM Casino Specialist to join our team.

About the Role:

The CRM Casino Specialist will be responsible for developing and executing CRM strategies that enhance customer retention and loyalty. He/she will be a part of a dynamic team with opportunities to grow personally and professionally. The ideal candidate should have an understanding of the gambling industry, analytical skills, and a passion for continuous learning.

Job responsibilities

Develop and implement CRM strategies for different segments to drive retention, reactivation, and customer lifetime value (including email, SMS, Outbound calls, Pop-up notifications, push notifications, and in-app messaging)
Analyze customer data to identify key segments and behaviors, analyze and indicate promo KPIs
Use A/B testing and other methodologies to measure the effectiveness of campaigns and make data-driven decisions
Ensure all CRM activities comply with industry regulations and standards, particularly regarding responsible gaming practices
Collaborate with regional, marketing and analytics teams to align CRM strategies with business objectives

Required qualifications

Bachelor's degree or equivalent experience in marketing/economics or related field
Experience in Gambling (preferably Marketing department / CRM)
Proficiency in Armenian and English, knowledge of other languages is an advantage
Working proficiency with Microsoft Office and Google Suite
Ability to work in a fast paced environment
Ability to work in a team and independently, collaborate and meet deadlines
Strong communication and analytical skills
Strong arithmetic skills will be considered as an advantage

Required candidate level: Mid level

Additional information

Role Benefits

Competitive experience-based salary
Coverage for the employee and family health insurance
Upskilling and reskilling trainings
Social events, corporate parties
4 day offs in a year
Transportation.

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Professional skills

CRM

MS Office

Google Suite

Soft skills

Time management

Detail-oriented

Analytical skills

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Margarita Margaryan, Chief HR Officer

Softconstruct is a company with a strong passion for discovering groundbreaking solutions in the field of innovative technologies. The key to our success, as we see it, lies in the dedication, endeavour and curiosity of our tribal community and the fearless drive for exploring new horizons.

We have built an environment that brings together 4000+1 creative professionals united for the love of the game. We provide a healthy working ecosystem and a vast amount of opportunities for personal and professional development. We support our teams in their pursuit to keep the balance between work and fun.

We dare to take the risk of exploring new ideas and doing things that we haven’t done before. We are bold enough to go beyond our own limits, to improvise and learn along the way.
Our vision is about being fearless and transforming ideas into business stories.

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SOFTCONSTRUCT

SoftConstruct is an imagination-driven tech company with a passion for transforming ideas into business stories and developing innovative technology solutions for various industries.Our ecosystem has given birth to market-leading independent labels, such as BetConstruct, FeedConstruct, SpringBME, Ucraft, FasTToken, FastShift, and many more, all united under the tagline "Imagined by SoftConstruct". This unique blend of creativity, fearless approach and inventiveness drives us to create brands from an iGaming tech solutions provider to a Digital event hosting platform and everything in between.
From the very first day, Soft’s approach to business has always been atypical - daring, non-stop, creative and bold. And this journey of bold innovation and creativity has helped the business evolve into a visionary brand that brings together over 5,000 people around the world, spans 10+ trademarks with a number of branch offices operating worldwide. Reframing the limits and questioning existing patterns has been and remains the key to scaling our business story, bringing profound results and solutions to the people we work with and work for.
SoftConstruct was founded by the Badalyan Brothers in 2010.

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Welcome to Softonstruct