Digital Marketing Generalist
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Deadline: 20 July 2024
Employment term: Civil contract
Category: Marketing/Advertising
Job type: Full time
Location: Yerevan
Job description:
Cypress is a growing IT outsourcing company offering top-notch software development and technology solutions globally. As we continue to expand, we need a skilled and proactive Digital Marketing Generalist to lead our marketing efforts.
/en/digital-marketing-generalist
Job responsibilities
- Develop and implement comprehensive digital marketing strategies to attract potential clients, and drive lead generation.
- Identify and utilize the most appropriate digital channels to achieve maximum impact.
- Independently plan and implement marketing strategies and campaigns.
- Engage contractors in solving domain-specific tasks when necessary.
- Conduct client background checks and arrange client calls in coordination with the HR and technical team.
- Consistently review and adjust strategies in response to performance outcomes, AB testing, and insights, ensuring continuous improvement and effectiveness.
- Report directly to CEO
- Stay updated on industry trends, best practices, and emerging technologies in digital marketing, particularly within the software development sector, to inform and enhance our marketing efforts.
Required qualifications
- Proven experience (3+ years) in digital marketing roles, in the B2B software development field.
- Proficiency in marketing techniques such as email marketing, SEO optimization, content marketing, ads, LinkedIn, AB testing, and analytics.
- Experience using common analytical tools and proficiency in their integration.
- Excellent communication skills, both written and verbal, with the ability to effectively convey complex ideas and concepts to diverse audiences.
- Proactive and independent with a strong sense of initiative and the ability to drive campaigns forward.
- Strong analytical skills to interpret data, analyze trends, and derive actionable insights, along with proficiency in performance tracking to measure marketing effectiveness.
- Proficiency in utilizing ChatGPT and other cutting-edge AI tools to optimize work processes.
- Experience with sales funnels is a plus
- Creative thinker with a passion for innovation and the ability to develop unique and impactful marketing campaigns and initiatives.
Required candidate level: Mid level
Additional information
If you are a proactive and creative digital marketing professional with B2B software development experience, we invite you to join us. Bring your passion for technology and innovation and be a part of our journey to success.
Professional skills
Digital marketing
Soft skills
Ability to work independently
Leadership skills
Negotiation skills
Time management
Goal-oriented
Multitasking
Special tag
Bachelor's degree
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About Company
We develop and design B2C and B2B apps, bespoke software, business websites, web and mobile apps and other digital products. We integrate them into fully-fledged business solutions, establishing a strong online presence for your brand and maximizing the ROI. Our team believes that the key to success of any digital project is a deep understanding of the client’s business, that’s why we always take time to investigate your company's needs, target audience, and competitors.
Benefits
Contact details
Website https://www.cypressoft.com/
Phone: +37455105545/ 044515777 Հասմիկ
Address: 2a Agatangeghos St, Yerevan, Armenia
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+374 43 901 900 
